1972 Munich - Valerio Adami
640 x 1010mm
Fourth series, issued in 1972, unlimited edition
The graphic imagery of the 1972 Games is well regarded. Posters were high on the agenda for the Olympic Committee and planning was underway as early as 1967 to produce an art series using the best artists of the day. In 1968 a partnership was formed with the publishing house F. Bruckmann KG, Munich, setting up the company Edition Olympia 1972, GmbH. The project ran to five series, each made up of seven posters. Three grades of poster were produced in a hierarchy of values and the majority of the surviving posters are from the unlimited edition printed on poster paper.
Valerio Adami, born 1935, is an Italian artist. His work is influenced by Pop Art. His strong graphics have also featured in other advertising campaigns including posters for the 1982 World Cup, 1980 Roland Garros and Wagons-Lits.